Marketing for tech: the importance of social proof

Marketing for tech: the importance of social proof

The power of social proof is indisputable. Developing social proof is more important than ever before and an absolute necessity for tech companies. Tech companies, especially with software-based solutions and services, rely on online reputation, validation, and...
Guaranteed ROI of Outsourcing Cannabis Marketing

Guaranteed ROI of Outsourcing Cannabis Marketing

Outsource cannabis marketing for your cannabis business has a guaranteed return on investment (ROI). A strategic outsource marketing team is experienced, adaptable, and scalable, which directly benefits a cannabis business in an ever-changing business dynamic.  ...
Four Reasons Businesses Need a Marketing Strategy

Four Reasons Businesses Need a Marketing Strategy

Strategic marketing plan vs. marketing plan. There is an important difference between a plan and a strategy. A strategic marketing plan always keeps the business objectives in mind and focuses on them.  A strategic marketing plan is not simply an implementation plan...
The 7-Step cannabis marketing guide to achieving higher growth

The 7-Step cannabis marketing guide to achieving higher growth

Cannabis continues to grow in popularity and acceptance. To put this in statistical perspective, 12% of Americans are active marijuana users. Along with that, cannabis sales increased by 67% in 2020 nationwide, support for legal marijuana is at an all-time high of...
Cannabis Marketing Challenges and Opportunities

Cannabis Marketing Challenges and Opportunities

Although the cannabis industry has made tremendous strides in terms of legalization, challenges still remain. The lack of education, compliance woes, social media censorship, and antiquated stigmas provide obstacles for conventional marketing methods. However, due to...