How marketing can help achieve business resilience

How marketing can help achieve business resilience

If resilience is not the word of the year, then it should be. Resilience is not about being unfazed by crisis or cruising effortlessly through choppy waters. Resilience is about bouncing back faster and finding ways to regain momentum even during challenging times....
Top 10 marketing mistakes. There is a better way.

Top 10 marketing mistakes. There is a better way.

No Strategy And no, simply posting on social media is not a strategy. You should have several different strategies on how to reach your goals. Ideally you execute several simultaneously. You can then see which one is working and which one to tweak or even abandon.  No...
How data-driven marketing informs a highly focused strategy

How data-driven marketing informs a highly focused strategy

Marketing loves technology. Marketing loves technology, and if marketers do not, they definitely should. It would be the understatement of 2020 for marketing to not consider the full spectrum of data available today. Technology alone or artificial intelligence...