Content marketing is creating and distributing material that adds value to a brand’s targeted audience. Even with the most valuable content, however, one of the biggest issues for marketers is how to strategically position content in a way that the public will...
The power of social proof is indisputable. Developing social proof is more important than ever before and an absolute necessity for tech companies. Tech companies, especially with software-based solutions and services, rely on online reputation, validation, and...
Outsource cannabis marketing for your cannabis business has a guaranteed return on investment (ROI). A strategic outsource marketing team is experienced, adaptable, and scalable, which directly benefits a cannabis business in an ever-changing business dynamic. ...
Strategic marketing plan vs. marketing plan. There is an important difference between a plan and a strategy. A strategic marketing plan always keeps the business objectives in mind and focuses on them. A strategic marketing plan is not simply an implementation plan...
A strategic full-service marketing is a unicorn? I had no idea. And I had no idea how you can market sans marketing strategy. A few years ago, we attended the Sprout Social Summit in Chicago, as marketing agency partners. During a session about the various types of...
Your company most likely has a strategic plan. It outlines your strengths, weaknesses, opportunities and threads, your direction, your current state, and short and long term goals. It’s absolutely pertinent to the success of your business. It’s the road map you need...
