The collaboration between sales and marketing creates demand generation. While marketing may attract leads, sales retain and nurture them. The effort of aligning these two avenues will allow businesses to have a better chance at success. If you are a business that has...
Client: University of California Irvine Division of Continuing Education (UCI DCE) Project Summary: JumpStartNOW to create a social media advertising and Google Ad strategy and consequent implementation and tactical management of such for nine extension programs plus...
Content marketing is creating and distributing material that adds value to a brand’s targeted audience. Even with the most valuable content, however, one of the biggest issues for marketers is how to strategically position content in a way that the public will...
5 Reasons Modern PR effectively utilizes social media to get its message across Today’s public relations (PR) professionals are required to wear many different hats and carry much responsibility in the world of modern communication. With nonstop media coverage and the...
Client: California Association of Resource Conservation Districts (CARCD) Project Summary: JumpStartNOW to create a first strategic marketing plan for the Growing Responsible and Socially Sustainable Cannabis (GRASS-C) program that focuses on intended audiences:...
