The Power Dynamic of Combining Sales and Marketing

The Power Dynamic of Combining Sales and Marketing

The collaboration between sales and marketing creates demand generation. While marketing may attract leads, sales retain and nurture them. The effort of aligning these two avenues will allow businesses to have a better chance at success. If you are a business that has...
The Value of Content Positioning in Marketing for Tech

The Value of Content Positioning in Marketing for Tech

Content marketing is creating and distributing material that adds value to a brand’s targeted audience. Even with the most valuable content, however, one of the biggest issues for marketers is how to strategically position content in a way that the public will...