Utilizing employees’ strengths to garner powerful results

by Sep 12, 2023

A strengths-based assessment is a powerful tool that can be used to determine how employees work best. This type of assessment focuses on an individual’s strengths, rather than their weaknesses, to identify areas in which they excel and can contribute the most to the organization. 

Not only does this assessment help individuals better understand themselves, but it also creates a more effective work environment. When each employee is aware of another’s strengths, they will have a better understanding of how they work. “Awareness of innate differences is nothing new for people. For thousands of years, humans have been aware of distinct traits among individuals with whom they work and live.” (Gallup)

At JumpStartNOW, our onboarding process includes having new employees take the Gallup Strengths Finder Assessment to learn more about their strengths and what they bring to the company. This allows our team to understand each other better and increases the chances of individual and team success.



“Strengths-based goals offer a new approach – one that allows you to look realistically at:

  1. What is important to you.
  2. How you want to grow.
  3. What changes you want to see.

This approach helps you set personal goals that stretch you, that are exciting and that compliment your natural talents.” (Gallup)

Using employees’ strengths as a fundamental tool within your organization can help with the following:

  • Improved job satisfaction 

Employees who can use their strengths regularly tend to be more satisfied with their work. Employees who understand each other better cause a decrease in internal strife. Management can assign tasks to employees who have strengths in those areas, thus creating a more positive atmosphere for individual success.

  • Increased productivity When employees are working in areas in which they excel, they tend to be more productive and efficient. “When employees know and use their strengths, they are more engaged — nearly 6xs more — have higher performance and are much less likely to leave their company.” (Gallup)
  • Better teamwork 

When team members understand each others’ strengths, they can work together more effectively and leverage those strengths. This also creates a more collaborative, healthy, and, in turn, positive working environment.

  • Improved communication

By focusing on strengths, employees can communicate more effectively and understand how to work together more efficiently.

  • More engaged employees 

Employees who can use their strengths regularly tend to be more involved and committed to their work, reducing turnover.

Effective communication is more important than ever in today’s remote and hybrid work environments. With many companies shifting to virtual workplaces, it is essential to ensure that employees can still understand one another and collaborate effectively. Good communication can lead to better outcomes, higher levels of success, and a more productive and engaged workforce.

In conclusion, understanding employee strengths is a critical component of achieving better business success. It promotes a positive work environment, increases productivity, and supports employee development and retention. By investing in their employees’ strengths, businesses can position themselves for long-term growth and success.

If you are looking for a marketing agency that utilizes its employees’ strengths in order to get the best results, talk to us today. Get in touch and start imagining the possibilities. Contact JumpStartNOW CEO Veronika Monell at veronika@jumpstart-now.com.



Marketing Strategy

Digital Transformation

Business Resilience