Our Articles on how we see the Marketing World

Articles on how we see the Marketing World

Top 10 marketing mistakes. There is a better way.

Top 10 marketing mistakes. There is a better way.

No Strategy - And no, simply posting on social media is not a strategy. You should have several different strategies on how to reach your goals. Ideally you execute several simultaneously. You can then see which one is working and which one to tweak or even...

How data-driven marketing informs a highly focused strategy

How data-driven marketing informs a highly focused strategy

Marketing loves technology. Marketing loves technology, and if marketers do not, they definitely should. It would be the understatement of 2020 for marketing to not consider the full spectrum of data available today. Technology alone or artificial intelligence...

Newsletters are boring. But they can be successful.

Newsletters are boring. But they can be successful.

When is the last time you read an e-newsletter?  Are they clogging up your inbox? Although email might not be completely obsolete yet, as I had predicted, our inboxes have become less efficient and overwhelming.  Most people despise their email inboxes and all the...