The 7-Step cannabis marketing guide to achieving higher growth

Cannabis continues to grow in popularity and acceptance. To put this in statistical perspective, 12% of Americans are active marijuana users. Along with that, cannabis sales increased by 67% in 2020 nationwide, support for legal marijuana is at an all-time high of...

Cannabis Marketing Challenges and Opportunities

Although the cannabis industry has made tremendous strides in terms of legalization, challenges still remain. The lack of education, compliance woes, social media censorship, and antiquated stigmas provide obstacles for conventional marketing methods. However, due to...

Top 10 ways to improve your e-commerce marketing

E-commerce is one of the most rapidly increasing economic sectors which has sped up even more intensely during the COVID-19 pandemic. This business sector solely relies on online marketing for its success. Despite the fact that Amazon and the like have locked in a...

Why marketing of high tech is absolutely essential for its business success

We always say, “You know tech, and we know marketing of tech.” Here is what we mean by this. High-tech businesses, no matter the industry, is a very different animal when it comes to marketing. Tech products and services are rarely found in a brick-and-mortar retail...

Outsource marketing offers a guaranteed return on investment

Not much in business has a guaranteed return of investment. As an outsource marketing team, we always knew this fact to be true, and now we are able to put it on virtual paper for everyone to see. There are so many benefits resulting in ROI, no matter if your business...

Strategic and full-service marketing agency – a unicorn or a necessity?

A strategic full-service marketing is a unicorn? I had no idea. And I had no idea how you can market sans marketing strategy. A few years ago, we attended the Sprout Social Summit in Chicago, as marketing agency partners. During a session about the various types of...

How marketing can help achieve business resilience

If resilience is not the word of the year, then it should be. Resilience is not about being unfazed by crisis or cruising effortlessly through choppy waters. Resilience is about bouncing back faster and finding ways to regain momentum even during challenging times....

Top 10 marketing mistakes. There is a better way.

No Strategy And no, simply posting on social media is not a strategy. You should have several different strategies on how to reach your goals. Ideally, you execute several simultaneously. You can then see which one is working and which one to tweak or even...

Why you should develop a strategic marketing plan along with an overall strategic plan for your business.

Your company most likely has a strategic plan. It outlines your strengths, weaknesses, opportunities and threads, your direction, your current state, and short and long term goals. It’s absolutely pertinent to the success of your business. It’s the road map you need...

How data-driven marketing informs a highly focused strategy

Marketing loves technology. Marketing loves technology, and if marketers do not, they definitely should. It would be the understatement of 2020 for marketing to not consider the full spectrum of data available today. Technology alone or artificial intelligence...