No Strategy - And no, simply posting on social media is not a strategy. You should have several different strategies on how to reach your goals. Ideally you execute several simultaneously. You can then see which one is working and which one to tweak or even...

Your company most likely has a strategic plan. It outlines your strengths, weaknesses, opportunities and threads, your direction, your current state, and short and long term goals. It’s absolutely pertinent to the success of your business. It’s the road map you need...

Marketing loves technology. Marketing loves technology, and if marketers do not, they definitely should. It would be the understatement of 2020 for marketing to not consider the full spectrum of data available today. Technology alone or artificial intelligence...

GRASS-C is the Resource Conservation Districts’ Growing Responsible and Socially Sustainable Cannabis certification Sacramento, CA: JumpStartNOW (JSN) announced that the Sacramento-based marketing boutique has partnered with the California Association of Resource...

Social Media in 2020. The year 2020 may go down in history as the most challenging for marketers worldwide. A high engagement rate on social media speeds up conversations exponentially. Large and small brands are falling down by engaging in negative sentiments that...

A digital era. In this new digital world with the power of social media, we have access to millions of sentiments--conversations that are happening in real time. If you have been that executive denying the direct access you have to your prospects on social media, you...

Building a successful marketing team is like putting all the right puzzle pieces together. They represent a facet of talent and skills, and they are experts in the many areas that encompass digital marketing. The team acts strategically and understands the endless...