Our Articles on how we see the Marketing World
Articles on how we see the Marketing World
How marketing can help achieve business resilience
If resilience is not the word of the year, then it should be. Resilience is not about being unfazed by crisis or cruising effortlessly through choppy waters. Resilience is about bouncing back faster and finding ways to regain momentum even during challenging times....
Top 10 marketing mistakes. There is a better way.
No Strategy And no, simply posting on social media is not a strategy. You should have several different strategies on how to reach your goals. Ideally you execute several simultaneously. You can then see which one is working and which one to tweak or even abandon. No...
Why you should develop a strategic marketing plan along with an overall strategic plan for your business.
Your company most likely has a strategic plan. It outlines your strengths, weaknesses, opportunities and threads, your direction, your current state, and short and long term goals. It’s absolutely pertinent to the success of your business. It’s the road map you need...
How data-driven marketing informs a highly focused strategy
Marketing loves technology. Marketing loves technology, and if marketers do not, they definitely should. It would be the understatement of 2020 for marketing to not consider the full spectrum of data available today. Technology alone or artificial intelligence...
The California Association of Resource Conservation Districts has partnered with JumpStartNOW to develop the strategic marketing plan for GRASS-C certification
GRASS-C is the Resource Conservation Districts’ Growing Responsible and Socially Sustainable Cannabis certification Sacramento, CA: JumpStartNOW (JSN) announced that the Sacramento-based marketing boutique has partnered with the California Association of Resource...
A CEO’s dream: Listening in on conversations to build our brands’ reputation online
Social Media in 2020. The year 2020 may go down in history as the most challenging for marketers worldwide. A high engagement rate on social media speeds up conversations exponentially. Large and small brands are falling down by engaging in negative sentiments that...
A CEO’s dream: Listening in on conversations about our brands and industry
A digital era. In this new digital world with the power of social media, we have access to millions of sentiments--conversations that are happening in real time. If you have been that executive denying the direct access you have to your prospects on social media, you...
Why you should outsource your marketing. And not because we are a marketing agency.
Building a successful marketing team is like putting all the right puzzle pieces together. They represent a facet of talent and skills, and they are experts in the many areas that encompass digital marketing. The team acts strategically and understands the endless...
Newsletters are boring. But they can be successful.
When is the last time you read an e-newsletter? Are they clogging up your inbox? Although email might not be completely obsolete yet, as I had predicted, our inboxes have become less efficient and overwhelming. Most people despise their email inboxes and all the...
