Client: Mainspring Project Summary: JumpStartNOW to create a content marketing strategy to increase Mainspring’s reputation online and send traffic and leads to the Mainspring website. Background: Digitally transforming operations to be fast,...
Top reasons why social media insights are powerful for marketing for tech Being an active listener is an essential tool and strength to understand what makes people tick, such as their pain points, needs, and values. Active listening is what allows us to have...
What social listening insights can teach us about metaverse marketing The metaverse is already here. The concept of the metaverse is not a new one and is often referred to as Web 3.0. In 2022, many different metaverses exist and enhance or replicate the physical world...
We always say, “You know tech, and we know marketing of tech.” Here is what we mean by this. High-tech businesses, no matter the industry, is a very different animal when it comes to marketing. Tech products and services are rarely found in a brick-and-mortar retail...
Marketing loves technology. Marketing loves technology, and if marketers do not, they definitely should. It would be the understatement of 2020 for marketing to not consider the full spectrum of data available today. Technology alone or artificial intelligence...
