Project Summary: JumpStartNOW to create a content marketing strategy to increase Mainspring’s reputation online and send traffic and leads to the Mainspring website.
Background: Digitally transforming operations to be fast, easy, and smart, starting with Contracts. Mainspring helps clients to maximize their Return on Contracts by combining industry best practices, proven technology, and rigorous systems development. Return on Contracts means growth and profitability through powerful supplier and customer intelligence at the time of Source-to-Pay or Quote-to-Cash business lifecycles. Mainspring offers end-to-end services to digitally transform the Middle Office from strategy to implementation and business process outsourcing, analytics, and AI services.
Challenges: Mainspring had not formerly engaged in digital marketing and had a limited reputation online. Mainspring wanted to manage its reputation online through a proactive strategy and consequent marketing campaigns. Mainspring also wanted to build brand awareness and educate potential prospects on its value proposition.
Solutions: To position the Mainspring website and content high on Google searches, JumpStartNOW developed a content marketing strategy that included a robust social media presence on LinkedIn and Twitter and continuous article campaigns. JSN utilized its strategic marketing plan, understanding of Mainspring’s buyer persona, SWOT analysis, and industry insights to craft articles in high-performing campaigns. The articles focused on education, value proposition, and prospects’ needs. The JSN team positioned Mainspring as the leader and best-of-class solution provider online through content marketing campaigns. JSN used a strategic approach with the power of AI to position the Mainspring articles high on Google.
Results: The content strategy fully explained Mainspring’s value proposition. The articles have all been positioned on the Google search engine, with several on the first page. The articles are boosting the position of the website and driving significant traffic to the site. Mainspring used the content strategy for internal strategies and in their business development efforts.