Strategic marketing plan vs. marketing plan. There is an important difference between a plan and a strategy. A strategic marketing plan always keeps the business objectives in mind and focuses on them. A strategic marketing plan is not simply an implementation plan...
Cannabis continues to grow in popularity and acceptance. To put this in statistical perspective, 12% of Americans are active marijuana users. Along with that, cannabis sales increased by 67% in 2020 nationwide, support for legal marijuana is at an all-time high of...
Although the cannabis industry has made tremendous strides in terms of legalization, challenges still remain. The lack of education, compliance woes, social media censorship, and antiquated stigmas provide obstacles for conventional marketing methods. However, due to...
E-commerce is one of the most rapidly increasing economic sectors which has sped up even more intensely during the COVID-19 pandemic. This business sector solely relies on online marketing for its success. Despite the fact that Amazon and the like have locked in a...
We always say, “You know tech, and we know marketing of tech.” Here is what we mean by this. High-tech businesses, no matter the industry, is a very different animal when it comes to marketing. Tech products and services are rarely found in a brick-and-mortar retail...
