The collaboration between sales and marketing creates demand generation. While marketing may attract leads, sales retain and nurture them. The effort of aligning these two avenues will allow businesses to have a better chance at success. If you are a business that has...
5 Reasons Modern PR effectively utilizes social media to get its message across Today’s public relations (PR) professionals are required to wear many different hats and carry much responsibility in the world of modern communication. With nonstop media coverage and the...
Top reasons why social media insights are powerful for marketing for tech Being an active listener is an essential tool and strength to understand what makes people tick, such as their pain points, needs, and values. Active listening is what allows us to have...
Strategic marketing plan vs. marketing plan. There is an important difference between a plan and a strategy. A strategic marketing plan always keeps the business objectives in mind and focuses on them. A strategic marketing plan is not simply an implementation plan...
Cannabis continues to grow in popularity and acceptance. To put this in statistical perspective, 12% of Americans are active marijuana users. Along with that, cannabis sales increased by 67% in 2020 nationwide, support for legal marijuana is at an all-time high of...
