The Power Dynamic of Combining Sales and Marketing

The Power Dynamic of Combining Sales and Marketing

The collaboration between sales and marketing creates demand generation. While marketing may attract leads, sales retain and nurture them. The effort of aligning these two avenues will allow businesses to have a better chance at success. If you are a business that has...
Four Reasons Businesses Need a Marketing Strategy

Four Reasons Businesses Need a Marketing Strategy

Strategic marketing plan vs. marketing plan. There is an important difference between a plan and a strategy. A strategic marketing plan always keeps the business objectives in mind and focuses on them.  A strategic marketing plan is not simply an implementation plan...
The 7-Step cannabis marketing guide to achieving higher growth

The 7-Step cannabis marketing guide to achieving higher growth

Cannabis continues to grow in popularity and acceptance. To put this in statistical perspective, 12% of Americans are active marijuana users. Along with that, cannabis sales increased by 67% in 2020 nationwide, support for legal marijuana is at an all-time high of...