The Value of Content Positioning in Marketing for Tech

The Value of Content Positioning in Marketing for Tech

Content marketing is creating and distributing material that adds value to a brand’s targeted audience. Even with the most valuable content, however, one of the biggest issues for marketers is how to strategically position content in a way that the public will...
What social listening can tell us about metaverse marketing

What social listening can tell us about metaverse marketing

What social listening insights can teach us about metaverse marketing The metaverse is already here. The concept of the metaverse is not a new one and is often referred to as Web 3.0. In 2022, many different metaverses exist and enhance or replicate the physical world...
Marketing for tech: the importance of social proof

Marketing for tech: the importance of social proof

The power of social proof is indisputable. Developing social proof is more important than ever before and an absolute necessity for tech companies. Tech companies, especially with software-based solutions and services, rely on online reputation, validation, and...