Content marketing is creating and distributing material that adds value to a brand’s targeted audience. Even with the most valuable content, however, one of the biggest issues for marketers is how to strategically position content in a way that the public will...
5 Reasons Modern PR effectively utilizes social media to get its message across Today’s public relations (PR) professionals are required to wear many different hats and carry much responsibility in the world of modern communication. With nonstop media coverage and the...
Top reasons why social media insights are powerful for marketing for tech Being an active listener is an essential tool and strength to understand what makes people tick, such as their pain points, needs, and values. Active listening is what allows us to have...
What social listening insights can teach us about metaverse marketing The metaverse is already here. The concept of the metaverse is not a new one and is often referred to as Web 3.0. In 2022, many different metaverses exist and enhance or replicate the physical world...
The power of social proof is indisputable. Developing social proof is more important than ever before and an absolute necessity for tech companies. Tech companies, especially with software-based solutions and services, rely on online reputation, validation, and...
