The Esports industry has experienced explosive growth in recent years, attracting millions of enthusiastic fans worldwide. In some parts of the world, professional Esports are treated as celebrities and are granted visas and athlete status. Esports events are often...
Since the first ever video game competition on October 19, 1972, Esports has skyrocketed in popularity. According to Global Sport Matters, “North America has the second-largest Esports gaming market, with nearly 70% of Americans being gamers.” Also,...
Content marketing is creating and distributing material that adds value to a brand’s targeted audience. Even with the most valuable content, however, one of the biggest issues for marketers is how to strategically position content in a way that the public will...