Twitter Ads

Goal: Leverage the power of social media ads to generate leads for a major university extension program.

Strategy: Develop buyer persona for the target audience.  Create strategic, targeted ads that generate ultimate click-through to a high converting landing page.

Results: Achieved an average of 4.14% CTR on traffic ads

Industry benchmark: Average CTR between 0.15% and 0.36%

Blogs, Articles, Case Studies

Goal: Positioning web pages on the first page of Google for high-tech B2B clients.

Strategy: Develop a unique and targeted approach to stand out.

Results: First blog release picked up by Google search with an immediate boost to position #5 and the first page of Google.

Industry benchmark: Top five results get 67% of clicks. 

LinkedIn, Twitter, Instagram, Facebook, TikTok Strategies

Goal: To reach potential clients on social media, build brand awareness, and engage in conversations for a high-tech B2B client.

Strategy: Community building, strategic posting on social media platforms, engaging with strategic partners and influencers.

Results: Increased impressions by 71.1%. Increased engagement by 99.4%. Increased post clicks by 21.4% over three month period. Our average engagement rate is 1.2-16% on Linkedin

Industry benchmark: Average engagement rate on Linkedin is 2%

Pinterest advertising.

Goal: Increase brand awareness and revenue for online crafts store.  

Strategy: Targeted Pinterest ad campaigns.

Results: We achieved as high as a 3.69% click-through rate and tripled the revenue coming from Pinterest over a 30-day period.

Industry benchmark:  Average click-through rate is 0.2%.

Twitter Ads

Goal: Leverage the power of social media ads to generate leads for a major university extension program.

Strategy: Develop buyer persona for the target audience.  Create strategic, targeted ads that generate ultimate click-through to a high converting landing page.

Results: Achieved an average of 4.14% CTR on traffic ads

Industry benchmark: Average CTR between 0.15% and 0.36%

Google Ad campaigns, Google Ad Grant management for nonprofits

Goal: Help nonprofit clients to qualify for a monthly $10,000 Good Ad Grant and develop a high-converting ad campaign.

Strategy: Strategically created multiple ad campaigns and ads for ultimate conversion; optimized and adjusted with wide-reaching key phrases.

Results: Consistent CTR per campaign at 7% and up to 15%

Industry benchmark: Average CTR on Google Ads is 5.06%

Blogs, Articles, Case Studies

Goal: Positioning web pages on the first page of Google for high-tech B2B clients.

Strategy: Strategically developed blog strategy through a unique and targeted approach to stand out from the noise on Google.

Results: First blog release picked up by Google search with an immediate boost to position #5 and the first page of Google.

Industry benchmark: Top five results get 67% of clicks.

Branding, Brand Awareness, Reputation Management

Goal: Develop a brand guide, brand voice, and direction for a cannabis certification program.

Strategy: Worked with stakeholders to identify target audience, motivations, challenges to develop strategic marketing plan. Social listened on cannabis topics.

Results: Strategically formulated road map, benchmarks, buyer personas, brand direction, and marketing plan.

LinkedIn, Twitter, Instagram, and Facebook Strategies

Goal: To reach potential clients on social media, build brand awareness, and engage in conversations for a high-tech B2B client.

Strategy: Community building, strategic posting on social media platforms, engaging with strategic partners and influencers.

Results: Increased impressions by 71.1%. Increased engagement by 99.4%. Increased post clicks by 21.4% over three month period. Our average engagement rate is 1.2-16% on Linkedin

Industry benchmark: 2% for Linkedin

Newsletter campaigns, email blasts, sales emails 

Goal: Activate a high-value cold list for a B2B insurance industry client to identify marketing qualified leads.  

Strategy: The sales funnel consisted of targeted cold emails, providing relevant and important information.

Results: Open rates between 12-70%

Industry benchmark: 14-23%

Pinterest advertising.

Goal: Increase brand awareness and revenue for online crafts store.  

Strategy: Targeted Pinterest ad campaigns.

Results: We achieved as high as a 3.69% click-through rate and tripled the revenue coming from Pinterest over a 30-day period.

Industry benchmark:  Average click-through rate is 0.2%.