5 Reasons Modern PR effectively utilizes social media to get its message across

5 Reasons Modern PR effectively utilizes social media to get its message across Today’s public relations (PR) professionals are required to wear many different hats and carry much responsibility in the world of modern communication. With nonstop media coverage and the...

Top reasons why social media insights are powerful for marketing for tech

Top reasons why social media insights are powerful for marketing for tech Being an active listener is an essential tool and strength to understand what makes people tick, such as their pain points, needs, and values. Active listening is what allows us to have...

What social listening can tell us about metaverse marketing

What social listening insights can teach us about metaverse marketing The metaverse is already here. The concept of the metaverse is not a new one and is often referred to as Web 3.0. In 2022, many different metaverses exist and enhance or replicate the physical world...

Marketing for tech: the importance of social proof

The power of social proof is indisputable. Developing social proof is more important than ever before and an absolute necessity for tech companies. Tech companies, especially with software-based solutions and services, rely on online reputation, validation, and...

Guaranteed ROI of Outsourcing Cannabis Marketing

Outsource cannabis marketing for your cannabis business has a guaranteed return on investment (ROI). A strategic outsource marketing team is experienced, adaptable, and scalable, which directly benefits a cannabis business in an ever-changing business dynamic.  ...

Four Reasons Businesses Need a Marketing Strategy

Strategic marketing plan vs. marketing plan. There is an important difference between a plan and a strategy. A strategic marketing plan always keeps the business objectives in mind and focuses on them.  A strategic marketing plan is not simply an implementation plan...

The 7-Step cannabis marketing guide to achieving higher growth

Cannabis continues to grow in popularity and acceptance. To put this in statistical perspective, 12% of Americans are active marijuana users. Along with that, cannabis sales increased by 67% in 2020 nationwide, support for legal marijuana is at an all-time high of...

Cannabis Marketing Challenges and Opportunities

Although the cannabis industry has made tremendous strides in terms of legalization, challenges still remain. The lack of education, compliance woes, social media censorship, and antiquated stigmas provide obstacles for conventional marketing methods. However, due to...

Top 10 ways to improve your e-commerce marketing

E-commerce is one of the most rapidly increasing economic sectors which has sped up even more intensely during the COVID-19 pandemic. This business sector solely relies on online marketing for its success. Despite the fact that Amazon and the like have locked in a...

Why marketing of high tech is absolutely essential for its business success

We always say, “You know tech, and we know marketing of tech.” Here is what we mean by this. High-tech businesses, no matter the industry, is a very different animal when it comes to marketing. Tech products and services are rarely found in a brick-and-mortar retail...