Cannabis continues to grow in popularity and acceptance. To put this in statistical perspective, 12% of Americans are active marijuana users. Along with that, cannabis sales increased by 67% in 2020 nationwide, support for legal marijuana is at an all-time high of 68%, and the U.S. cannabis industry is worth $61 billion. So, to be or stay relevant in the cannabis marketing space, a highly targeted digital approach, as well as a consistent brand guide, will be necessary to drive revenue.
- We all have a story. What’s yours?
We, as people, are drawn more to what we understand. Use that knowledge to build a relationship with your customers. Familiarize your audience with
- your background
- how they can expect you to communicate with them
- how you create a user-friendly purchase experience
And finally, how do all of these answers correlate to a cohesive brand that makes you, you?
- Once you’ve determined who you are, why should we care?
To stand out in a crowded marketplace, you have to determine what makes you unique. This is particularly important for attracting new customers. First-time customers are vulnerable. This is a moment for you to connect and build trust as well as an authentic relationship. Highlight your unique points and be transparent.
- If you don’t have a website, do you even exist?
Whether we like it or not, the digital world has taken over. We all are researching online before we go to a restaurant, a shop, make purchases, etc. Your business must be online. If you haven’t already, create a user-friendly website that customers can easily navigate. This is also necessary for building business relationships and working with manufacturing services.
- Get ahead with social media
Social media is a great way to build relationships and manage your online brand. Because of the cannabis industry’s booming popularity, social media restrictions are bound to lessen. Create a foundation before regulations lift and gain an audience now to be ahead of the curve. Along with this, use your social media as an educational tool and utilize social proof. The education you provide will give your audience a reason to follow you, and social proof will provide them with a reason to buy from you. Use this opportunity to gain new customers and educate those that are new to the cannabis industry.
- Work with a marketing agency
Marketing is not for everyone and takes time, patience, and expertise to achieve results. Work with strategic marketing experts that will help to give you what you need. Choose an agency that understands you and your brand and will speak to current customers as well as first-time customers.
- Develop SEO strategies
SEO is made up of multiple parts and continues to be a vital instrument in making your website and content more visible. Content marketing, when properly optimized, can help your company show on the first page of Google. Developing a cannabis SEO strategy that can rank you higher on search engines is critical and is why outsourcing your marketing is beneficial.
- Email marketing is your friend
Email marketing is one of the only marketing tools that has the least restrictions. Along with this, email marketing remains affordable, easy to measure, and can quickly increase brand awareness. Email marketing also allows for targeted messaging. This can be used to segment your customers into email lists that will send out the appropriate content to keep them moving towards the next buying cycle stage.
These are just a few of the ways that a targeted and digital marketing approach can help your business achieve higher growth. To learn more about how a strategic marketing agency can help you achieve this, click here.